Digital marketing is not simply about promoting your products and services to sell. Before that, it requires you to connect with your audience. Today, in such a competitive digital world, where everyone is smart enough, marketing any product requires a complete strategy. You first need to find out who your audience is, or else your efforts won’t fetch you anything. So, you need to find out the right audience, whom you can consider your prospect customers. Finding that out, requires lot of research. Then follows understanding them, their likes, dislikes, online behavior, and expectations. After that, begins the art of story-telling. To draw their attention, you need to come up with lots of interesting stuff, so that the audience gives you the attention, and gets engaged with you. Digital marketing gets your stories heard by masses and makes them connect with you, which lays the foundation of your marketing strategy. Your website, and all the social media handles are optimized accordingly. That’s what, a professional digital marketing company does.