For a marketer, be it on traditional or digital platform, audience stays the focus, as everything revolves around them, and depends upon how they respond to your brand message that you convey. Therefore, every strategy that you devise and every action that you take, should be on the basis of their likings and behavior. It is interesting to know, that marketers have already noticed an increase in organic traffic by whopping 744%, within a year of focusing their strategy on prospective customers. One of the major benefits of digital marketing is, that it helps you reach out to your wider audience and also stay selective about them, at the same time. Finding out the relevant audience is extremely important part of any digital marketing strategy, as it ensures that the marketing efforts do not get wasted on the audience who have nothing to do with your product or service offering. For example, imagine yourself unknowingly marketing your brand of diapers to middle-aged men. Is there any chance, they would be interested in you? They may be, only if they have babies at home. Well, by that age usually their children enter their teens and become grown up, except in some exceptional cases. So, there stays minimum probability of conversion, and not as much as your efforts. One should channelize the scope of efforts by focusing on the right audience on various bases.