Yes! This can be true. Search engine optimization makes the website rank good on search engines. But that does not mean that the website is driving conversions. A website visitor may or may not convert, and that’s what decides the success of a website. Even if the website ranks well, may not convert visitors to the customers.
Conversion Rate Optimization in about enabling a website to convert the visitors into customers, by convincing them to take the desired action while being on a webpage.
The role of A/B testing in CRO is to make the website capable enough to drive higher conversion rate.
SEO or Search Engine Optimization enables the website to perform on search engines, while CRO or Conversion Rate Optimization makes the website capable of converting the visitors into customers.
The time taken by the website to perform depends upon various factors like – the current status of the website, the amount of optimization required for the website to drive conversions, taking care of various aspects like Content, Design, Functionality, and a lot many more.
Of course! The website load speed is a crucial part of user experience, which impacts conversions by a great deal. A majority of web users expects a website to load within 3 seconds, and if it does not load, they simply abandon it. This gives a blow to the conversion rate. To improve the conversion rate, it is important to consider the website speed.
CRO adds credibility to the business, by making its website perform with better user experience. It optimizes various aspects of the website and adds to it, value that converts the visitors to customers.
It varies project by project and depends upon various factors like – present state of the website, the optimization effort required on the website, size of the business, competition in the industry, and lot more.
Tarika Technologies is leading Conversion Rate Optimization Agency in the US, that offers value-driven and cost-effective digital marketing services to enable a website, drive conversions. Our passionate team of experienced and expert website designers and digital marketers performs comprehensive analysis, carrying a performance-driven approach to design custom SEO plans & strategies, by following latest SEO trends & techniques, to ensure improving performance at consistent level.
CRO makes the business websites drive higher conversion. The visitors of the website are converted to customers. All this depends upon a lot many factors, that are taken care of by the CRO technique.