Advertising on newspapers and magazines has become a story of the past. Today, in this digital landscape, advertising has evolved to be capable of being an effective method of generating traffic on the website, and in improving brand awareness like never before. It is not just about lead generation, but is also about creating a long-lasting impact on the audience. It is about creating an image that stays in the memories of people. More and more businesses are opting for digital advertising to market themselves effectively. Digital advertising follows a well-planned strategy, that includes running the campaigns spanning across several digital marketing channels – emails, social media channels, and search engines. The strategy also involves determining the audience so that the efforts are guided accordingly.
As a top digital advertising agency in Ghana, Tarika Technologies focuses upon the effectiveness of digital advertising strategies that are created in accordance with goals and requirements of the customers.
The online adverts posted on search engines get wider audience reach via searches made on them.
The adverts on websites, social media channels, and apps display texts, animation, images, etc.
The adverts are posted on social media marketing for targeting, increasing conversions and sales.
Involves re-connecting with people previously connected with, to convert them to customers.
The adverts presenting detailed information on shoppable product and services, are posted on websites.
Advertising through highly impressive and impactful videos that convey information quite easily and quickly.
The power of clicks is way beyond what you think! Deals get signed within the clicks, major decisions are made just in few clicks; there is a lot that happens in a matter of few clicks. PPC, or pay-per-click advertising, is just about getting these clicks! It has today become one of the most effective methods of advertising, which is adopted by businesses to target the audience that really matters to them. PPC advertising allows you to connect with them in no time, and takes you ahead of your competitors. Whether it is about posting Google Ads or Facebook ads, we assist you in reaching out to your buyers; we help our clients in running their PPC campaigns to success for achieving their goals. These PPC campaigns are aimed at getting the clicks from users. Every time the user clicks on ads, it requires advertisers to pay. PPC campaigns get the results faster than any other digital marketing activity, be it content marketing or search engine optimization.
To have your PPC campaign work, it is important you get clicks from the users, and to get users click on your online adverts, you need to present them enough Calls-to-Action (CTAs). The campaign if run right, gets instant response from the target audience.
It is interesting to note, that the traffic generated by PPC advertising gets 50% more conversions than organic advertising methods! That’s the capability of a PPC agency, which offers a wide range of PPC services. This includes a lot of activities right from analysis of the keywords and targeting them, advertising on various search engines to posting the advertisements on various channels, and analyzing results of all that is been done. We are a PPC marketing agency in Ghana, that first creates a strategy after understanding the audience and their expectations, to generate a volume of clicks on websites. We develop strategies that are aimed at getting increased click-through rate, so that the spend on PPC can be reduced considerably.
Tarika Technologies is a leading PPC marketing company in Ghana, that helps you transform your business by staying ahead in the cut-throat competition, utilizing just the power of clicks in a smart and strategic way!
Digital Advertising is one of the various aspects of digital marketing, that is about online promotion with the help of advertisements posted on various digital channels like emails, social media, and search engines.
Digital advertising does not just mean posting the adverts on various channels. It in fact, requires lot of mind-boggling activities that determine the what, when, where, and how of the campaigns that are run. If you are running an online business in Ghana, then you certainly need digital advertising agency in Ghana, for creating a smart strategy, after analyzing your goals, requirements, target market, their expectations and lot more. The agency will measure the result of these activities, on the basis of which, will design further strategies for optimum results.
Tarika Technologies aspires to be the best digital advertising agency in Ghana, that focuses on taking businesses ahead of competition, by offering exclusive PPC management services. Our expert and experienced team makes creates effective strategies to guide the activities like, selection of the audience and platforms for running campaigns, designing of strategies, creation of adverts, campaign performance analysis, and professional advertising consulting. With all these activities, we try to our best to add value to the businesses, to enable them grow.
Tarika Technologies offers following services:
It all depends upon various factors like goals and requirements of the company, the budget allocated for investment, and all that vary project to project.
There is no particular time frame that can be promised for the results, as it all depends upon the individual project, specific goals and requirements. For some it may take days, while for some it may take months or even a year to show results. Before getting started, we perform a deep analysis of the requirements to create a plan, which is implemented on various channels. With consistent digital advertising efforts, the results start showing gradually.
Digital advertising helps the business get a wider reach via the creative advertisements displayed on various channels. This requires strategy creation and its implementation for generating response as engagements and thereby, the sales, leading to business growth. Digital Advertising is today, considered a powerful technique that drives instantaneous results!
All of that will be done by us, as part of our digital advertising strategy. We keep a constant eye on all your competitors’ marketing efforts. Analyzing their efforts, finding out the best they did, we try to come up with the better version of our previous strategies implemented.
We cater to the needs of businesses of all sizes, big or small. For start-up companies, we first devise the right business plan, then create a strategy to guide our efforts involving advert creation, campaign management, and analysis of the outcomes.
PPC (Pay-Per-Click) advertising is a crucial part of digital advertising, that enables you to reach to the wider audience in minimum possible time. It requires the advertisers to pay every time the user clicks on their ads. To run a PPC campaign, a lot many activities are performed like – keyword analysis, ad postings on various channels, campaign management, performance monitoring, and determining the most-used keywords.
We also keep a close watch on advertising strategies and techniques implemented by competitors, to optimize our strategies further and help you get ahead of them.