The ever-changing digital marketing world calls for a constant watch on trends and techniques that keep updating time to time. Whether you are into SEO, content marketing, social media marketing, email marketing, video marketing, or even in sales, to stay ahead of your competitors, you certainly need to implement strategies created on the basis of speculations led by all that is reported in numbers.
So, you simply need to keep a tab on marketing statistics, that give you a fair idea about exactly what is going on, and that how things are going to shape up in not far away future. The ongoing lockdown led by the COVID-19 pandemic, has left everyone with no medium other than the Internet, that has placed them in front of their screens, to meet all their needs – day-to-day, professional, social, educational and lots more. Even to get the latest world news updates, they are heavily relying upon the online sources of information.
In such a scenario, digital marketing has certainly picked up high on the information landscape, and the statistics are certainly going to show that up in next few months. The global spend of digital marketing which was already showing the rising curve, is furthermore expected to take a steep push. So, it makes sense to inform your next marketing strategy with data-induced information covering all aspects of digital marketing.
SEO plays a crucial role in providing the users what they looking for. According to a recent report by HubSpot, more than 64% of marketers invest in search engine optimization. An SEO optimized website is more promising for a better user experience, and that clearly indicates that SEO is getting on top priority for businesses and marketers.
Even in a 2018 survey, HubSpot had reported that 61% of marketers had been considering improvement in SEO and growing their organic presence as their top marketing priority.
Content is what that drives everything in digital marketing. Everything revolves around the content, marketing which, you can spread awareness about any brand or business and can influence the masses. So, the marketable content has to be relevant, and easily sharable.
Obviously, it is no wonder that 70% of marketers are actively investing in content marketing, as reported by HubSpot. The report also stresses on the significance of clustered content, in driving topic authority.
Social media marketing has become an integral part of digital marketing, as it increases the reach and brand awareness by leaps and bounds, to drive engagements. About 3 billion people use social media at global level, for various purposes. While Oberlo reports, there are 3.3 billion monthly active users on Twitter, and more than 5 billion active users are there on Instagram. The number of users is constantly increasing.
Therefore, 74% of global marketers invest in social media marketing to connect with people, according to HubSpot.
Often considered as an old school method of digital marketing, email marketing still holds the position of one of the most effecting marketing techniques, for brands that connect with their customers as well as prospects. Not only this, the consistent email marketing efforts ensure long-term business relationships.
A very interesting fact has been revealed by HubSpot recently, that states of about 80% marketers reporting an increase in email engagement within a span of a year.
In fact, 91% of shoppers wish to know about brands through emails, as indicated by Sleeknote in 2019, and there is also a noticeable correlation between email marketing and customer retention, where 80% of business professionals believe that it keeps customers around for longer.
Therefore, more and more brands are opting email marketing as an important part of their digital marketing strategies.
Today the smartphones are ruling the digital world. The video streaming compatibility of these smart devices has led to the sudden rise of video marketing. According to a research conducted by HubSpot, more than 50% consumers wish to watch video content, more than other content forms like blogs, emails and even social media posts.
Video marketing is gaining a larger base, being very effective in convincing the users and converting them to customers. The video content also stays memorable for them, and so helps in customer retention as well.
Therefore, according to Wyzeowl, 87% of industry professionals are now using video as an important marketing tool.
It is said that – Doing business without Advertising is like winking at a girl in the dark!
To show up to the masses, great advertising efforts are required, else everything stays in the dark. This certainly helps in improving brand awareness, and a positive image required for developing a good customer base.
According to a report by Statista, digital advertising is the fastest-growing segment in marketing. To leverage on this segment of digital marketing, the number of brands indulging into digital advertising is growing at a constant pace.
Lead generation or what we call, conversion comes from how you convince your customers and lead them to take the action you expected from them. For that you need to create calls to action (CTAs) that serve as pathway for them towards buying what you are offering to them. This is a crucial part of the customer’s journey finally leading to sales.
Lead generation is the ultimate goal for any brand or business.
HubSpot clearly indicates that, generating more leads has become the top priority for marketers of today.
This has given a way to marketing automation, which is getting adopted by market leaders. According to the House of Marketing, marketing automation is one of the four most popular methods for creating personalized customer experiences.
Be it a budding brand, already an established one, or a business belonging to any industry, to follow the right strategic path, you need to be very sure about exactly what is going on in the market. No update can provide you what a specific data does, and so that makes it extremely important for you to simply learn about marketing statistics that present the updates with accuracy. This certainly helps you to create data-driven strategies and implement them for assured results.